{"id":2995,"date":"2025-10-06T17:39:19","date_gmt":"2025-10-06T15:39:19","guid":{"rendered":"https:\/\/tenglerconsulting.com\/?p=2995"},"modified":"2026-02-06T09:27:51","modified_gmt":"2026-02-06T08:27:51","slug":"enabling-growth-setup-of-a-professional-supply-chain-organization","status":"publish","type":"post","link":"https:\/\/tenglerconsulting.com\/en\/enabling-growth-setup-of-a-professional-supply-chain-organization\/","title":{"rendered":"Enabling growth: Setup of a professional supply chain organization"},"content":{"rendered":"

[vc_row section_type=”fullwidth” height_ratio=”60″ padding_top_multiplier=”” padding_bottom_multiplier=”” rc_bg_type=”image” rc_bg_image=”3018″ columns_gap=”none”][vc_column][\/vc_column][\/vc_row][vc_row section_type=”fullwidth” padding_top_multiplier=”3x” padding_bottom_multiplier=”4x” columns_gap=”60″][vc_column width=”2\/3″]


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Enabling growth: Setup of a professional supply chain organization<\/span><\/h1>\n<\/span><\/h1>
<\/div>[\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row section_type=”fullwidth” padding_top_multiplier=”” padding_bottom_multiplier=”” columns_gap=”60″][vc_column]
<\/span><\/div>[\/vc_column][\/vc_row][vc_row section_type=”fullwidth” padding_top_multiplier=”3x” padding_bottom_multiplier=”2x” columns_gap=”60″][vc_column width=”1\/3″][vc_column_text css=”” text_style=”small-text”]01<\/span>[\/vc_column_text]

The client<\/span><\/h3>[\/vc_column][vc_column width=”2\/3″][vc_column_text css=””]Greiner Packaging International, a division of Greiner AG, is a leading European manufacturer of rigid plastic packaging for the food and non-food sectors. With over 60 years of experience, the company operates 30 locations across 19 countries and employs approximately 4.900 people. In 2023, Greiner Packaging International reported sales revenue of \u20ac845 million, accounting for nearly 40% of Greiner AG’s total turnover.[1]<\/p>\n

The product portfolio consists of cups or bottles, printed or with a sleeve, with or without a barrier effect.[\/vc_column_text][\/vc_column][\/vc_row][vc_row section_type=”fullwidth” padding_bottom_multiplier=”2x” columns_gap=”60″][vc_column width=”1\/3″][vc_column_text css=”” text_style=”small-text”]02<\/span>[\/vc_column_text]

Challenge<\/span><\/span><\/h3>[\/vc_column][vc_column width=”2\/3″][vc_column_text css=””]As Greiner Packaging International expanded internationally, so did the complexity of its operations. However, this growth was not matched by a unified supply chain framework. Each plant had developed its own approach to supply chain management, resulting in inconsistent processes<\/strong>, varying levels of maturity<\/strong>, and a lack of alignment<\/strong> across the organization.<\/p>\n

Without a central framework to drive improvement, initiatives remained siloed. Local optimization often took priority over group-wide goals, leading to internal competition <\/strong>for resources, fluctuating service levels<\/strong>, and inefficiencies in production capacity utilization<\/strong>. Furthermore, the absence of a structured tactical planning process meant that capacity allocation was frequently reactive \u2013 responding to issues as they arose instead of anticipating and preventing them.<\/p>\n

This environment made it difficult to scale effectively and hindered the company\u2019s ability to respond <\/strong>flexibly to customer and market demands. The need for a more mature, integrated supply chain became clear, not just to resolve current issues, but to support long-term, sustainable growth.[\/vc_column_text][\/vc_column][\/vc_row][vc_row section_type=”fullwidth” padding_bottom_multiplier=”2x” columns_gap=”60″][vc_column width=”1\/3″][vc_column_text css=”” text_style=”small-text”]03<\/span>[\/vc_column_text]

Service provided<\/span><\/span><\/h3>[\/vc_column][vc_column width=”2\/3″][vc_column_text css=””]Greiner Packaging International teamed up with our experts at TenglerConsulting to build a modern, professional supply chain organization that could support its strategic ambitions.<\/p>\n

The project began with a comprehensive benchmarking<\/strong> of five selected production sites. Using data and process analysis, we evaluated the maturity of each plant\u2019s supply chain management and prioritized the pain points. This diagnostic step created a shared understanding of where improvements were needed most. Monetary evaluation of the potentials helped prioritize the path forward.<\/p>\n

Based on this insight, we designed a group-wide supply chain performance management framework<\/strong>. This included clearly defined supply chain KPIs, a standard approach to measurement, and clarified roles and responsibilities for managing performance. Just as importantly, the framework embedded a structured continuous improvement process \u2013 providing a way to not only identify when performance drifted off course, but also understand the root causes and take corrective action.<\/p>\n

We also introduced an integrated business planning (IBP) process<\/strong><\/a>, piloting it in a selected plant to test and refine the approach before rolling it out in the group. This planning process created a forum for cross-functional alignment, enabling proactive, tactical decision-making on capacity allocation and product prioritization.<\/p>\n

To support this new way of working, we helped establish a professional supply chain organization<\/strong>. This included defining the right central and local roles and ensuring that planning responsibilities were clearly aligned with decision-making authority.<\/p>\n

Finally, we implemented differentiated service offerings and supply strategies<\/strong><\/a> tailored to specific customer and product groups. For example, for the bigger part of demand a customer order decoupling point was moved from finished goods warehouse to production of semi-finished goods. This enabled Greiner Packaging International to better meet diverse market needs, ensuring high responsiveness where it mattered most, without overextending resources.[\/vc_column_text][\/vc_column][\/vc_row][vc_row section_type=”fullwidth” columns_gap=”60″][vc_column width=”1\/3″][\/vc_column][vc_column width=”2\/3″]

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<\/div>[vc_column_text css=”” text_style=”small-text”]Figure1: TenglerConsulting project approach at Greiner Packaging International[\/vc_column_text][\/vc_column][\/vc_row][vc_row section_type=”fullwidth” padding_bottom_multiplier=”2x” columns_gap=”60″][vc_column width=”1\/3″][vc_column_text css=”” text_style=”small-text”]04<\/span>[\/vc_column_text]

Benefits<\/span><\/h3>[\/vc_column][vc_column width=”2\/3″][vc_column_text css=””]With a clear organizational structure and an integrated planning process in place, the company made a fundamental shift from reactive firefighting to proactive, cross-functional decision-making. Management could now reach consensus on tactical capacity planning<\/strong>, reducing internal conflicts and unlocking smoother operations.<\/p>\n

A key prerequisite for this success was the design and implementation of the integrated business planning (IBP) process \u2013 established both locally and centrally. This process foundation not only enabled immediate operational improvements, but also laid the groundwork for digitalization<\/strong>. Based on the newly defined roles, responsibilities, and planning cycles, a clear functional requirements specification was derived. This allowed a structured tool selection based the implemented planning process as \u201cproof of concept\u201d. The team decided to go for SAP IBP and the following system implementation was highly targeted and efficient.<\/p>\n

Plant performance became more transparent, allowing for more targeted support and better resource allocation<\/strong> across the network. The differentiated service approach improved delivery performance for key customers and products, while also freeing up capacity for strategic market development. The switch from \u201cpush\u201d to \u201cpull\u201d mentality in SCM \u2013 enabled by the decoupling point optimization \u2013 led to a substantial reduction in working capital<\/strong>.<\/p>\n

At the pilot plant, where the planning process was first introduced, the new approach created transparency for a performance comparison between sites. This visibility enabled data-driven adjustments to production planning\u2014specifically, aligning capacity to actual demand and reducing shift patterns where appropriate. These targeted changes led to a significant improvement in overall equipment effectiveness<\/strong> (OEE), clearly demonstrating the operational potential of the new planning model.[\/vc_column_text][\/vc_column][\/vc_row][vc_row section_type=”fullwidth” padding_bottom_multiplier=”2x” columns_gap=”60″][vc_column width=”1\/3″][vc_column_text css=”” text_style=”small-text”]05<\/span>[\/vc_column_text]

Customer voice: Greiner AG<\/span><\/h3>[\/vc_column][vc_column width=”2\/3″][vc_column_text css=””]<\/p>\n

\u201cRight from the start, TenglerConsulting clearly showed us what needs to be done to build a supply chain for tomorrow. From process optimization, planning, organization to integrated planning – the big picture.<\/p>\n

The step-by-step execution of the project goals is highly professional and the involvement of our team absolutely implementation-oriented.\u201c<\/p><\/blockquote>\n

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Source:
\n[1] Greiner, 2025: \u201cGreiner Packaging | Key figures 2024\u201d<\/a> [Accessed: 7 May 2025].[\/vc_column_text][\/vc_column][\/vc_row][vc_row section_type=”fullwidth” padding_bottom_multiplier=”2x” columns_gap=”60″][vc_column width=”1\/3″][vc_column_text css=”” text_style=”small-text”]06<\/span>[\/vc_column_text]

Our services<\/span><\/h3>[\/vc_column][vc_column width=”2\/3″][vc_column_text css=””]Find out more about our Maturity Assessment<\/a>, One Plan<\/a> and Supply Chain Segmentation<\/a>\u00a0services.[\/vc_column_text][\/vc_column][\/vc_row][vc_section disable_element=”yes” el_id=”author”][vc_row section_type=”fullwidth” padding_top_multiplier=”” padding_bottom_multiplier=”” columns_gap=”60″][vc_column]
<\/span><\/div>[\/vc_column][\/vc_row][vc_row section_type=”fullwidth” padding_top_multiplier=”3x” padding_bottom_multiplier=”3x” columns_gap=”60″ equal_column_height=”equal”][vc_column width=”1\/3″ full_height=”yes”]
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\"\"<\/div><\/div>\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n[\/vc_column][vc_column width=”2\/3″ full_height=”yes”][vc_row_inner height_ratio=”50″][vc_column_inner full_height=”yes”][vc_column_text css=”” el_class=”special-link”]Ready to strengthen your supply chain\u2019s sustainability through a stronger integration?<\/strong> Contact us at office@tenglerconsulting.com<\/a> to discuss how we can develop a planning framework\u2014supporting sustainable, efficient, and resilient supply chain practices made to your business needs.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner height_ratio=”50″][vc_column_inner vertical_content_position=”bottom” full_height=”yes”][vc_column_text css=”” text_style=”small-text”]About the author<\/strong>[\/vc_column_text]
<\/div>

Daria Reshetniak<\/span><\/h3>[vc_column_text css=””]T: +43 1 234 56 78
\nE: daria.reshetniak@tenglerconsulting.com<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=”contact”][vc_row section_type=”fullwidth” padding_top_multiplier=”” padding_bottom_multiplier=”” columns_gap=”60″][vc_column]
<\/span><\/div>[\/vc_column][\/vc_row][vc_row section_type=”fullwidth” padding_top_multiplier=”3x” columns_gap=”60″][vc_column width=”3\/4″]

Are you ready to transform your supply chain into a competitive advantage? Contact us at\u00a0office@tenglerconsulting.com<\/a>\u00a0or connect with us on\u00a0LinkedIn<\/a>.<\/span><\/h3>[\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Greiner Packaging International expanded without the supply chain organization following suit. This led to different performance standards, a lack of coordination and inefficiencies. Read here how the company overcame the siloed planning, improved the performance and took the SC organization to a new level.<\/p>\n","protected":false},"author":6,"featured_media":3371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,10],"tags":[],"class_list":["post-2995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-02-planning","category-04-project-insights","grve-entry-item","grve-blog-item"],"yoast_head":"\nSupply Chain Transformation \u2013 case study | TenglerConsulting<\/title>\n<meta name=\"description\" content=\"Example of a professional supply chain transformation: from lack of coordination and inefficiencies to improved service and growth readiness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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